“You could make a lot of money and not get any respect for it.”
That’s what the author of the new book, The Biggest Bang In History: How to survive when the economy crashes, says she’s heard from several business owners and executives who’ve told her that the economic downturn will be the greatest bust in history.
But they all say it won’t be that bad.
And they’re right.
The American economy, the most successful in human history, is going to crash.
In this interview, The Washington Post’s Robert Costa talks with the author, a business consultant and a former Wall Street executive who’s now an analyst at the National Association of Manufacturers.
(Jhaan Elker/The Washington Post)This book is a cautionary tale.
In addition to a host of other economic indicators that are changing, it also chronicles how a wave of layoffs and layoffs of senior executives was responsible for the 2008 crash and the subsequent economic meltdown.
It’s a tale that’s both familiar and frightening.
But as Costa explains, the book doesn’t just talk about how bad the world will be.
It shows how we can adapt and how we could make our business systems, our economies, work.
And it shows how it’s possible to recover from a downturn, he says.
For the most part, it’s about the American economy.
But Costa tells The Post’s Bob Costa that his book is also a caution and a warning.
It doesn’t have the “hard numbers” of how many jobs will be lost and how many people will be laid off.
But it does offer some ideas.
“It is possible to make your business systems work and you can recover from any recession,” Costa says.
That’s a theme the book is all about.
In the beginning, Costa says he was afraid of what it would look like.
He feared it would be a bubble, he said, and it wouldn’t work out the way he expected.
But now, Costa is not worried.
“I’m very optimistic,” he says, “and I think the recovery will be a lot like what it is right now.”
He says we need to be willing to embrace change.
“You can be pessimistic and believe that it will never happen.
And you can be optimistic and believe it will happen.”
But that’s not the same thing as thinking, “Oh, that’s the last thing I’m going to do,” he said.
“We have to make some changes and adapt our business models and processes to cope with this.”
He’s not alone.
The book is an example of how business leaders have taken on a responsibility to look at the world through a human lens.
“Our system has not worked for us for too long,” Costa writes.
“It’s time for us to change our thinking, our attitudes and our practices.”
And, he adds, “the more we change the more we’ll see this country thrive.”
What you need to know about the Great Recession:The Great Recession and the next wave of job losses are a caution for anyone thinking of starting a business or investing in their own company.
They’re also a warning that even a small setback can be catastrophic, and that the only way to recover is to take ownership of it and change.
And the authors are right: It’s going to be hard to recover.
And many of the changes that they outline, like the restructuring of financial institutions, will likely be unpopular and even dangerous.
But that doesn’t mean we shouldn’t try.
Costa and his colleagues say we need a willingness to embrace changes.
“Businesses are not going to get back to the way they were, but we can make a big difference,” Costa said.
And he added that the book isn’t just about how we might adapt to a downturn.
It also shows how.
In his book, Costa talks about how the American way of doing business, which is based on long-term, traditional models of growth, has been replaced by a more “dynamic” approach.
He calls this a “post-growth economy,” which means that companies have become much more efficient.
And he says companies have learned to adapt to the changing economic environment by finding innovative ways to grow and to retain employees.
As Costa puts it, the American “business model is changing.
We are not doing business the way it was before.”
That may sound like a harsh critique, but it’s an understatement.
Costa says that “the most successful and successful business in history is the one that doesn�t change.
It keeps its core values, its structure and its culture.”
For example, he points to the companies that have thrived in post-industrial industries.
These companies have had their share of failures, including the automotive industry, which collapsed in the 1990s.
But they’ve learned to be resilient and adapt.
And Costa writes that companies that are “successful” tend to be ones