It’s no secret that print businesses in the United States have been struggling for years.
But the numbers are a bit more complicated than most people realize.
The first thing to understand is that, according to the Bureau of Labor Statistics, the print industry is the second largest employer in the country, after manufacturing.
According to the U.S. Bureau of Economic Analysis, it employs more than 16 million people.
It’s not hard to see why.
For a while, the economy was growing and the printing press was booming.
But then it crashed.
“Printing jobs have been losing jobs at a pace of 2.7% per year for the past 25 years,” according to a paper released by the Center for Economic and Policy Research last year.
That’s a lot of jobs.
And it’s still falling, at a rate of 2% per month.
But why is the print business struggling?
And how can we help?
The print industry has historically had a relatively strong workforce, says Steven Fessenden, an economist at the University of Michigan’s Center for Information Technology Policy.
“They’re a well-educated workforce, they’re highly educated, they have a strong work-life balance, and they’re relatively well paid,” Fessendsen says.
The biggest obstacle to the print job market has been a combination of factors, Fesssenden says, including a weak economy, a drop in technology investment and increased competition from digital-only print companies.
But now those factors are back, Fissenden said.
In particular, there’s the impact of globalization, which is the loss of manufacturing jobs in many parts of the world, Fisken says — a fact that has led to a rise in online jobs.
“We’re not just losing manufacturing jobs; we’re losing a lot more jobs in digital print and other types of printing jobs,” he says.
So what can we do about that?
The answer is a bit different for each industry.
There are three main factors at play.
The first is what you’re reading.
In general, the printed article, or the paper, is a medium for communicating ideas and ideas are easier to copy than printed words.
So the printing business is doing a better job at making sure that their content is easier to share than words, Fesenden explains.
That can be a problem if the paper itself is less readable than the words.
But it can also be a way to differentiate between different types of print, like the glossy paper that prints on the backs of books or the glossy print that you can buy in the hardware store.
There’s also the printing process.
Most people who print their own paper have a printer, which creates a paper that’s better suited to print the text.
But there are some paper manufacturers that can print the paper at a lower quality, Fink says.
And there’s also a tradeoff.
“If you’re printing for the convenience of your clients, that can actually be a cost of doing business,” he explains.
And then there’s what you read.
As a rule, the printing is most efficient when the content is relatively close in size, Fisenden adds.
But as the digital media and technology continue to change, print jobs are growing less efficient, he says, and it’s important to understand that.
“You want to make sure that the content has a higher quality so you’re not sacrificing the quality of the print itself,” Fisendsen explains, “so you can get the most out of it.”
There are a few options, Fitchen says: First, you can make sure the print is high-quality, which means the paper is very thin, he notes.
That may not be an option for some types of content, like maps or books.
Second, you could print it at a smaller scale, like in a single page.
The downside is that that page size can vary greatly.
That could mean that the print will have a much larger area to cover and may not cover the entire page, Fiesen says– a drawback that could be especially bad for print journalism.
Finally, you may have to pay for a special kind of print.
If you have a print that’s not a physical document, such as a brochure, then you might be able to get away with using a digital print.
That way, you’re able to print a much higher-quality print on a page that is much smaller.
That is not necessarily an option with print journalism, though.
“A digital print is a much more economical way to print,” Fiskensen says “so that’s a good place to start.”
And, finally, there are the benefits that come with printing.
One of the most obvious is that it lets you sell products faster.
Fiskesen says that the printing of a product can help a business grow by lowering costs and increasing revenue. “That