Walgreens (NYSE:WAG) has started selling a gift card to anyone who can print a postcard on its paper products for a discount.
The company, which has been in the print printing business since its founding in 1962, has been offering the gift card as a way to encourage people to print more postcards on its products, including those on its laptops and tablets.
The gift card can be redeemed at select Walgills and Staples locations, as well as the company’s own websites and app.
The new offer is available in the US and Canada, and the promotion has been extended to its international partners.
The offer is also available to international customers.
The offer comes at a time when Walgens’ laserjet printing business is facing increasing competition from Amazon (NASDAQ:AMZN), which is now printing more than 5 million postcards a day.
The American company recently introduced its laserjet digital printable postcards for more than $100, and it has recently introduced a new model, the LaserJet Printable Postcard.